10 Tips to Write Advertising Copy
Convincing the reader is the goal of any copy writer.
Well written copy caters to readers:
- and interests
making it very easy for the reader to trust the copy because it is targeted to provide a solution for their problem.
Desired results are easier to obtain because response rates are better when the copy becomes trustworthy to the reader.
You can improve your copy and make it much more convincing if a tone of experienced knowledge comes across in your copy.
I have detailed 10 things that you can use in writing copy that will be viewed as knowledgeable and truthful therefore authoritative.
Know What You are Talking About
If you are not knowledgeable about a subject, don’t write about it unless you are willing to research until you are knowledgeable.
Prove to your audience or readers that you know exactly what you are talking about.
Readers can tell if you are just bluffing.
Prove your experience
Prove you have real experience and show you have authority when writing copy about a subject.
It is impossible to write about brain surgery with authority if the closest you’ve ever come to brain surgery is visiting a friend in the hospital!
Use your Unique Sales Proposition
There is a USP or unique sales proposition that comes with any product, idea or statement. Develop your USP as you write your copy.
Using the USP to construct your copy will make your copy unique and different from other written descriptions with a similar idea.
Use this to help define your authority.
Make it Short and Sweet.
Don’t belabor the point. Say it clearly and with the fewest words possible.
State the benefits and advantages
Any product, idea or statement will have disadvantages and limitations.
Your Job is to focus on the features and benefits.
It is not your job to detail the disadvantages or limitations.
Take a feature, describe it and then tell the reader how this feature benefits them.
You can state what the product can do and what it cannot do, but keep it short.
Emphasize the benefits
If you are writing about a Motorcycle, you don’t state that it can’t fly, instead you describe the benefits of:
- having fun,
- getting fresh air
- and looking good riding on it.
- That it can go off road where a car can’t go for adventure!
Just the Real Facts
Exaggerating your description may seem advantageous, but the perception of your readers will be negative.
No one likes to feel they are being made a fool.
Exaggerations will decrease your authority and your ability to influence your reader or potential customer.
To have real authority when writing copy, make assertions that are FACTS that can be verified.
Prove your claims
When making claims, keep in mind that what you are writing is almost a news story and you need to prove your claims.
Authority is developed by backing up your claims with facts and figures that can be corroborated.
Find an expert or a study done by one that you can quote to support your claim.
Give references so they can look it up.
Use Correct Grammar and Spelling
If you want to be seen as an authoritative expert then get out the dictionary or spellchecker, some will even check your grammar.
Poor language skills speak of lack of attention to details and displays a lack of knowledge. Respect your reader by using your best writing skills so that he or she will be inclined to accept you as an authority.
Keep Your Goal in Mind
Your accurate, authoritative copy writing, presented in clear, concise and easy to read copy will determine your success:
- in catching the interest of the reader,
- imparting enough information to arouse curiosity and
- leave them wanting more….
don’t answer all the hows and whys **** just hint!****
e.g. I know where you can get some great copy writing tips……for free!
Some More Goodies
I spend a great deal of time on my computer and as a result have developed an interest in internet marketing.
Content and copy writing for sales pages are an ongoing task. I have a new site devoted to writing copy.
If you want some copy writing information from a Real Expert i.e. Gary Halbert visit http://skipperworks.info/copy-writing-skills/
I have two videos from a live seminar with Gary Halbert on the page.
They are funny, but very targeted and you will learn something about writing selling copy.
There is also a free copy writing membership available to readers.
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